Economic Principles (LEAF = Legal, Economic, Actuarial and Financial
Principles)/Insurance Intermediaries/Life Insurance Products: (1) Basic
Products and (2) Traditional Products/Premium and Bonuses (LEAF
Principles)/Life Insurance Underwriting/Insurance Documents/Life
Insurance Claims/Insurance Organization, Information Technology and
Actuarial Functions/Legislative Matters/ Financial Planning, Insurance
Marketing, Agent’s Role and Personality Development
An Introduction to Advertising/Role of IMC in Marketing Process/
Role of Advertising Agencies & Other Marketing Communication
Organizations/The Communication Process/Perspective on Consumer
Behaviour/Source, Message and Channel Factor/Advertising Objectives
and Budgeting/Message and Creativity/Advertising Headlines/Media
Planning and Strategy/Support Media/Evaluation of Media/Direct
Marketing/Sales Promotion/Event Management/Public Relation,
Publicity and Corporate Advertising/Personal Selling/Web Advertising:
Internet and IMC/Monitoring, Evaluation and Control/Economic, Social
and Ethical Implications of Advertising/Regulation of Advertisement/
Industrial Advertising/International Advertising/Advertising Art, Graphic,
Layout and Visualization/Merchandising
Introduction to Banking in India/Indian Banking System: Structure
and Operation/RBI: The Central Bank of India/Organisation Set-up
and Sectors in Banking/Concepts of E-Banking/Organisation of Bank
Lending/Priority Sector Lending/Financing The International Trade/
Annual Report and Balance Sheet of a Bank/Project and Working Capital
Finance/Banking Legislation/Banking Sector Reforms, NPAs and Capital
Adequacy in Indian Banks/Miscellaneous Topics in Banking/Meaning
of Risk and Insurance/Essentials of Insurance Contracts/Classification
of Insurance/Basics of Life Insurance and life Policies/Principles and
Practices of General Insurance/Fire, Motor, Health and Other Insurances/
Marine Insurance/Insurance Distribution in India/Claims Management
in Life Insurance/Miscellaneous Topics in Insurance
Context of Brands and Branding/Brand Power and Powerful Brand/Concept
of a Brand/Brand Perspectives/Brand Evolution/Brand Identity/Brand
Image/Brand Positioning/Brands and Consumers/Brand Equity/Brand
Extensions — Internal Leverage/Brand Extensions — External Leverage/
Brand Management over Time/Brand Architecture/Branding Outcomes
Part I: Finance Articles; Behavioural Finance and Technical Analysis/
Impact of FDI on Indian Stock Market/Dividend Puzzle and Calendar
Effect: Two fold aspects of Behavioural Finance; Part II: Marketing
Articles: Building Global Leadership through Customer Relationship
Management/A Study on Retail Store Image and Shopping Styles of
Customers at Shopper’s Stop Ltd/Rural Marketing: Opportunities and
Challenges; Part III: Human Resource Articles: Competency Mapping for
Organization Efficiency/Potential Effects of Job Satisfaction in India/A
Comparative Study of Motivation Levels in Life Insurance Corporation
of India and Commercial Bank Branches in Nellore District, Andhra
Pradesh/Employer Branding; Part IV: Operations Articles: An Integrated
Product Recovery Management for Consumer Electronic Waste/Resource
Management for New Product Development in Automobile Industry/
Role of Information Technology in Agriculture; Part V: General Articles:
Globalization: Developing Countries and India/Impact of Special
Economic Zones in India: Problems and Prospects/Cellular Mobile
Telephony: Quality and Strategic Imperatives………..
