Part I: General Area/Service Sector at the Grassroot: Challenges and
Opportunities for the Indian Economy/Telecommunication Services
in India/Key Challenges of Services in Telecom Industry/A Review
on Issues and Challenges of Management Education in India and the
Competencies that Enhance the Quality of B-School Faculty/Part II:
HR Area/HR Practices in Service Sector: A Review/Succession Planning/
Need for Enhancing Organizational Performance through Management of
Employees Stress: A case Study on Indian Banks/Employee Engagement:
An Approach/Part III: IT Area/Witricity/An Analysis of the Indian ITS
sector with Special Reference to IT services/Technovating the Indian
Retail Business Challenges and Prospects/Social Networking Services: The
Technological Platform and its Impact on youth with special referenceto Facebook/Part IV: Marketing Area/New Trends for CRM for Service
Sector/Effect of viral Marketing in the Service Sector/The Role of
Promotion Framing on Buying Intention/A Study on Services Innovations
in Handloom Sector/Part V: Finance Area/Sourcing and Utilisation of
Microfinance for Rural Women/Overinvestment of free Cash Flows: A
Conceptual Study/Role of Financial Services in the Economy/Innovative
Investment Avenues;………….
Basic Concept of Civic Sense/Nature and Scope of Civic Sense/Need
and Importance of Civic Sense/Interrelationship between Civic Sense
and Citizenship/Introduction to Poor Civic Sense/Key Indicators of
Poor Civic Sense/Reporting Instances of Poor Civic Sense/Civic Sense in
Foreign and Developed Countries/Cases and Reports of Manifestations of
Poor Civic Sense/Role of Media in Promoting Civic Sense/Role of Familyin Promoting Civic Sense/Role of Local Self Government in Promoting
Civic Sense and Success Stories/Organizing Civic Sense Campaign
Background and Conceptual Aspect of Compensation and Reward
Management/Total Reward System in Practice/Theoretical Dimensions
of Wages, Compensation and Reward Systems/Wages and Salary
Administration at Macro (National) Level/Industry’s Compensation
Policy (Micro-level)/Compensation Structure – Indian Practices/Incentive
Schemes/Payment-By-Results (PBR)/Performance-linked Compensation/
Benefits and Services/Executive/Managerial Remuneration/Tax Planning/
International Compensation
Concept of Competency/Competency Mapping Process/Developing
Competency Models/Competency Identification/Competency
Assessment/3600 Feedback and its Application in Competency
Assessment/Assessment Centre and its Application in Competency
Assessment/Applications of Competency Mapping/Commonly asked
Questions on Competency Mapping/Managerial Competencies with
Definitions/Will and Skill Mapping of Manual Workers
Consumer Behaviour and its Applications/Consumer Research/Market
Segmentation and Positioning Concepts/Consumer Motivation/
Consumer Personality/Consumer Perception/Consumer Learning,
Memory & Involvement/Consumer Attitudes/Attitude Change Strategies/
Marketing Communications Process/Consumer and Cultural Influences/
Social Class Influences and Consumer Behaviour/Group Influences and
Consumer Behaviour/Household Decision-making/Communications
within Group and Opinion Leadership/Innovations and the Diffusion
Process/Consumer Decision Models-(Nicosia, Howard-Sheth, and EKB)/
Consumer Decision Process-Situational Influences/Consumer Decision
Process-Problem Recognition/Consumer Decision Process – Information
Search/Consumer Decision Process – Evaluation of Alternatives and Selection/Consumer Decision Process – Outlet Selection and Purchase/
Consumer Decision Process – Post-purchase Action
The Organisational Context and Business Environment/The Identification
of Training Needs/The Planning of Training Solutions/The Design of
Training Events/The Delivery of Training/Incorporating New Technology
into the Training Process/The Transfer of Learning/The Evaluation of
Training/The Management and Marketing of Training Activities/The
Continuing Professional Development of the Training Practitioner.
