Operations Research/Overview of the Operations Research Modeling
Approach/Solving Linear Programming Problems: The Simplex Method/
Transportation Model/Assignment Problem/Queuing Theory/Inventory
Control/Game Theory/Network Analysis (PERT and CPM)/Sequencing
Problems/Training and Development/Simulation
Part I: Introduction to Marketing/Strategic Market Planning/Marketing
Implementation & Control; Part II: Marketing Environment Analysis/
Information System & Marketing Research/Measuring Market
Demand; Part III: Product Concepts/New Product Development &
Adoption Process/Branding, Packaging & Labelling; Part IV: Marketing
Communications/Advertising & Sales Promotion/Personal Selling;
Part V: Marketing Channels and Physical Distribution/Wholesaling
and Retailing; Part VI: Pricing Concepts, Strategies and Price Setting
Approaches; Part VII: Product Life Cycle/Competition Analysis and
Strategic Options Across PLC Stages; Part VIII: Marketing of Services/
International Marketing………
Part I: Concepts of Performance Management and Appraisal; Competitive
Advantage through Human Resources/Performance Management
and Appraisal/Performance Appraisal System; Part II: Antecedents of
Performance Appraisal and Management: Motivation and Organizational
Justice/Leadership/Counseling and Mentoring; Part III: Implications of
Performance Appraisal and Management: Compensation Management/
Career Development/Training and Mobility/Knowledge Management;
Part IV: Performance Appraisal Case Studies: Relevant Case Studies;
Part V: Performance Appraisal Forms and Epilogue: Employee Appraisal
Forms and Executive Appraisal Forms/Epilogue: The Final Thought
Part I: Contextual & Theoretical Foundation of Performance management/
Performance Management: An Overview/Lessons from Experience: A New
Look at Performance Management Systems/Organisational Determinants
of Performance Management; 4Performance Management; Part II:
Performance Management – Concept & Process/Measuring Performance/
Competency Mapping/Intellectual Capital and Firm Performance/Team
Performance and Use of Forced Distribution System: Problem and Solution;
Part III: Performance Management – Implementation & Challenges/Pay
and Performance/Monitoring and Reviewing Performance/Developmentcentric Approach to Managing Employee Performance/Performance
Management: Emerging Issues and Future Challenges; Part IV: Application
in Organisations – Cases/Performance Management System in Public
Sector: New Challenges and Realities/Measurement of Organisational
Performance through Performance Management Systems; ………
Performance Management System (PMS) - An Overview/Performance
Appraisal/Talent Management: An Important Aspect of SHRM/The
Goals Oriented PMS Cycle/Essential Features of Effective Performance
Management System/Tried and Tested Tips for Performance Management
of People/Organizational Goal Linked Performance Appraisal Model/A
Model Performance Appraisal Format/Performance Appraisal System for
Supervisory Staff (SS) and General Staff (GS) and Shop Floor Workers/
Performance Feedback/How to Improve the Effectiveness of Performance
Management by Overcoming the Root Cause of the Problem/Concepts
of Rewards in Organizational Context/Performance Appraisal- Linked
Annual Salary Increments/Performance Appraisal Linked Career Planning
and Promotion Policy/Performance Linked Remuneration System:
Innovative Approaches/Diagnosing Performance Problems…….
Part I: Performance Management: Changing Business Paradigms and
Importance of Excellence in Performance/Conceptual Aspects and
their Linkages with Performance Management/From HRM to Building
Human Capital for Excelling Performance/Historical Perspective of
Performance Management System Part II: Relevant performance-Related
Concepts: Benchmarking/Six Sigma/Competency Mapping-Matching/
Balanced Scorecard; Part III: Performance Appraisal formats Practised by
Corporates: Tata Motors/Tata Consultancy Services/ SRF Limited/State
Bank of India (Annual Appraisal Process); Part IV: Live Cases: BHEL/
Competency-based Balanced Scorecard Model: An Integrative Perspective/
EVA Incentive Scheme: The TCS Approach and Experience/Excel Award
Schemes in BHEL…….
Part I: Product Marketing and Economy/Market Potential for Countries/
Customer Purchase Process/Marketing Research; Part II: Introducing
New Products and Product Life Cycle/Product Plans/Brand Value: Part
III: Organisational Structures for Product Sales/Marketing Mix Factors
and Products/Products and Brands Advertising/Brand Name Plans; Part
IV: Service Product Marketing/Industrial Product Marketing/Product
Exports and International Marketing/Critical Success Factors in Brand
Management…………
How to be an Effective Product Manager?/Changing Job Function of
Product Managers/Things which Product Managers should not Do/
Changing Profile of Product Managers – Current Scenario/Facing
Challenges through Effective Selection and Evaluation of Product
Management Personnel/Interface of Product Management Personnel with
Sales Personnel/How to improve the Efficiency of Resources Planned
by Product Management Personnel/What is Marketing Plan Necessary
in Today’s Environment /How to make an Effective Marketing Plan to
Combat Competition?...............
Part I: Human Resource Management and Development Strategies:
Meaning of Strategic HRD Management/HRD Functions and their
Linkages to Business Goals/Strategic Approach to Industrial Relations/
HRD as a Profession; Part II: Electronic Human Resource Management
(E-HRM) E-Selection and Recruitment/Virtual Learning Organization/
E-Performance Management and Compensation Design; Part III:
Cross-Cultural HRM Domestic vs International HRM (IHRM)/Crosscultural Educational and Training Programmes/Building a Multicultural
Organization; Part IV: Career and Competency Development Concept
of Career and Career Planning/Managing Career Plateau/Strategic
Knowledge Management; Part V: Employee Development Coaching/
Counselling/Employees Health and Welfare Programme/Work-related
Stress……
Understanding Value Education/Self-exploration as the Process for Value
Education/The Basic Human Aspirations – Continuous Happiness
and Prosperity/The Program to Fulfil Basic Human Aspirations/
Understanding the Human Being as Co-existence of Self (‘I’) and Body/
Harmony in the Self (‘I’) – Understanding Myself/Harmony with
the Body – Understanding Sanyama and Svãsthya/Harmony in the
Family – Understanding Values in Human Relationships/Harmony in
the Society – From Family Order to World Family Order/Harmony in
Nature – Understanding the Interconnectedness and Mutual Fulfilment/
Harmony in Existence – Understanding Existence as Co-existence/
Providing the Basis for Universal Human Values and Ethical Human
Conduct/Basis for the Holistic Alternative towards Universal Human
Order/Professional Ethics in the Light of Right Understanding/Vision
for Holistic Technologies, Production Systems and Management Models/
Journey towards the Holistic Alternative – The Road Ahead
