Consumer Behaviour and its Applications/Consumer Research/Market
Segmentation and Positioning Concepts/Consumer Motivation/
Consumer Personality/Consumer Perception/Consumer Learning,
Memory & Involvement/Consumer Attitudes/Attitude Change Strategies/
Marketing Communications Process/Consumer and Cultural Influences/
Social Class Influences and Consumer Behaviour/Group Influences and
Consumer Behaviour/Household Decision-making/Communications
within Group and Opinion Leadership/Innovations and the Diffusion
Process/Consumer Decision Models-(Nicosia, Howard-Sheth, and EKB)/
Consumer Decision Process-Situational Influences/Consumer Decision
Process-Problem Recognition/Consumer Decision Process – Information
Search/Consumer Decision Process – Evaluation of Alternatives and Selection/Consumer Decision Process – Outlet Selection and Purchase/
Consumer Decision Process – Post-purchase Action
The Organisational Context and Business Environment/The Identification
of Training Needs/The Planning of Training Solutions/The Design of
Training Events/The Delivery of Training/Incorporating New Technology
into the Training Process/The Transfer of Learning/The Evaluation of
Training/The Management and Marketing of Training Activities/The
Continuing Professional Development of the Training Practitioner.
Concepts of Discipline Management/Discipline in Organisational
Context/Basic Ingredients and Guidelines for Disciplinary Actions/
Concept of Domestic Enquiry/Guidelines on Domestic Enquiry/
Introduction to Disciplinary Procedure/Domestic Enquiry with
Illustrations/Glossary of Terminologies used in Domestic Enquiry/Model
Procedure for Disciplinary Actions with Illustration/Important Case Laws/
Ready to use Sample Formats/Model Code of Conduct for Management
Staff/Application of “Principles of Natural Justice” in Domestic Enquiries.
An Empirical Attempt to Understand the Motivational Profile of Indian Women Entrepreneurs/A Case Study of Product Development Activities in Small and Medium Food Beverage Industry/e-Governance...
