Part I: Introduction to Marketing/Strategic Market Planning/Marketing
Implementation & Control; Part II: Marketing Environment Analysis/
Information System & Marketing Research/Measuring Market
Demand; Part III: Product Concepts/New Product Development &
Adoption Process/Branding, Packaging & Labelling; Part IV: Marketing
Communications/Advertising & Sales Promotion/Personal Selling;
Part V: Marketing Channels and Physical Distribution/Wholesaling
and Retailing; Part VI: Pricing Concepts, Strategies and Price Setting
Approaches; Part VII: Product Life Cycle/Competition Analysis and
Strategic Options Across PLC Stages; Part VIII: Marketing of Services/
International Marketing………
Materials Management - An Overview/Inventory Systems for
Independent Demand Items/Inventory Systems for Dependent DemandItems/Enterprise Resource Planning/Purchase Cycle, Standardization
and Outsourcing/Purchase Specification/Supplier Selection/Ordering/
Purchase Strategies/Understanding Price/Negotiation/Supplier
Management - Buyer-Supplier Relation, Evaluation and Development/
Logistics
Introduction/Concepts of Demand and Supply/Elasticity of Demand and
Supply/Revenue/Indifference Curve Analysis/Income–consumption and
Price–consumption Curves/Income and Substitution Effects/Applications
of Indifference Curves/Revealed Preference/Short Run Production
Function/Long Run Production Function/Cost of Production/Perfect
Competition
Part I: Negotiation/Nature of Negotiation/Negotiating Sub-Process/
International and Cross-cultural Negotiation; Part II: Counselling/
Counselling/Emergence and Growth of Counselling/Approaches to
Counselling/The Process of Counselling/Modern Trends and Relevance
of Counselling
