Product and Brand Management

Part I: Product Marketing and Economy/Market Potential for Countries/
Customer Purchase Process/Marketing Research; Part II: Introducing
New Products and Product Life Cycle/Product Plans/Brand Value: Part
III: Organisational Structures for Product Sales/Marketing Mix Factors
and Products/Products and Brands Advertising/Brand Name Plans; Part
IV: Service Product Marketing/Industrial Product Marketing/Product
Exports and International Marketing/Critical Success Factors in Brand
Management…………