Product and Brand Management

Product Marketing and Economy/Market Potential for Countries/
Customer Purchase Process/Marketing Research/Marketing Controls/
Introducing New Products and Product Life Cycle/Product Plans/Brand
Value/Brand Equity and Brand Extensions/Organisational Structures for
Product Sales/Marketing Mix Factors and Products/Products and Brands
Advertising/Brand Name Plans/Pricing Systems/Product Distribution
Systems/Advertising and Sales Promotion/Product Sales Management/
Product and Public Relations/Service Product Marketing/Industrial
Product Marketing/Product Exports and International Marketing/Critical
Success Factors in Brand Management