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Together Everyone Achieves More (TEAM): Case Study of Excel
Industry/Measuring Asymmetric Impact of Reliability Encounters
on Quality Service Deliverance/What Drives Firm’s Customers?: An
Empirical Application of Customer Equity Framework as a Strategic Tool
in Indian Context/Strategic Shifts in Marketing Research: Motivational
Research in Consumer Behavior/Positioning of White Goods through
Perceptual Maps/Consumer’s Buying Decision Process in the Purchase of
Two-Wheelers in Kanchipuram, Tamil Nadu/CRM and Organizational
Performance: An Empirical Study of Select Indian Banks/A Study of
Strategic Marketing in Educational Institutes of Meerut and Ghaziabad/
Environmental Scanning in Strategy Formulation for Educational
Institutes/A Study on Modern Techniques for Peripheral Scanning with
reference to Reliance Industries Limited/Competitive Advantage through
Logistics Services Skills/Corporate Social Responsiveness Orientation: A
Case Study–PMI, Noida/Performance of Cellular World in Aurangabad
City/Organizational Change in Publication Industry: A Case Study
from a Qualitative Perspective/Managing Transitions and Knowledge
Imperatives: The HRD Perspective of Indian Banking Industry/Marketing
in the e-Commerce Era and Indian Strategy/Role of e-Governance: New
Administrative Initiatives/Northeast Tourism as a ‘Gateway to Southeast
Asia’: Connecting across Borders and Cultures/Strategies for Increasing
Patient Satisfaction: Effect of Choice and Availability of Physician
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