Advertising

An Introduction to Advertising/Role of IMC in Marketing Process/
Role of Advertising Agencies & Other Marketing Communication
Organizations/The Communication Process/Perspective on Consumer
Behaviour/Source, Message and Channel Factor/Advertising Objectives
and Budgeting/Message and Creativity/Advertising Headlines/Media
Planning and Strategy/Support Media/Evaluation of Media/Direct
Marketing/Sales Promotion/Event Management/Public Relation,
Publicity and Corporate Advertising/Personal Selling/Web Advertising:
Internet and IMC/Monitoring, Evaluation and Control/Economic, Social
and Ethical Implications of Advertising/Regulation of Advertisement/
Industrial Advertising/International Advertising/Advertising Art, Graphic,
Layout and Visualization/Merchandising